 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
|
|
|
|
|
|
|
|
|
|
|
|
TOKYO, JAPAN - January 31, 2001
As a commitment to its global expansion plans, SATO Corporation has announced the incorporation of its international office, Barcode SATO International Pte Ltd. In its first step towards global expansion, SATO Corporation, a pioneer in the barcode industry, has clearly spelt out its global intentions with an international office.
"I am pleased to announce that Barcode SATO International (BSI) is the secret weapon towards our international growth approach. BSI's main role would be to provide support spanning from Operations to Marketing to Sales to our Group Member Companies (GMCs) in a move to further facilitate their business activities," confirmed Mr. Waki, Executive Director, SATO Corporation, and Managing Director, Barcode SATO International.
"Where SATO's Group Member Companies have been functioning on their own in the past, with the inclusion of BSI, these Group Member Companies would play the role of Strategic Business Units (SBU) with BSI overlooking these units. By doing so, it would create a top view of SATO's performance and strategy. BSI would then be able to integrate the activities of all these GMCs so that our costs would be driven down, whilst increasing our productivity. The results: synergy and a stronger global presence," added Mr. Waki.
SATO Corporation has been set-up successfully for more than 60 years where it is a market leader in Japan. Investments are being made to further expand and strengthen BSI so that BSI would be even better equipped in supporting the GMCs.
For more information, please contact Chan Cheng Yan (Ms), Senior Marketing Executive (BSS), at webmaster@satosingapore.com
About SATO
SATO is a pioneer in the AIDC industry and is the inventor of the world's first electronic thermal transfer barcode printer. It also revolutionised the barcoding industry by introducing the DCS and Labelling concept - a total barcode and labelling solutions approach providing high quality barcode printers, scanners/hand held terminals, label design software and consumables.
SATO is a public listed company in Japan and has worldwide offices in the United States, Belgium, Germany, Poland, United Kingdom, Singapore, Malaysia, Thailand and China. SATO is also dedicated to the development of high quality, easy-to-use products and places high emphasis on customer service.
