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SINGAPORE - May 03, 2002
Barcode SATO International is pleased to announce its new global look. The new SATO "look" not only features a new corporate logo but also a new icon. This new icon "plays" with the visual impact of peeling off a top layer to reveal the barcode underneath.
"This is what SATO is about - quality barcoding solutions. If you were to look deeper into our organisation, you will find that all our employees are not only very committed but also very much focused in our vision towards elevating the SATO brand to the next level," said Mr. Waki, Managing Director, Barcode SATO International.
"From a more fundamental standpoint, we are trying to create a stronger brand identity. There are some who do not know us; a reader who sees the SATO logo may not know how we can contribute our "DCS & Labelling" solutions to him. However, by including this new peel-off icon, the reader would immediately know what SATO is about," added Mr. Waki.
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| Peel-off "linear barcode" icon at the top right corner. |
Description of SATO's products - total "DCS & Labelling" concept with peel off "2-D" code icon. |
The new global look spells SATO's first step towards its Global Branding exercise which has been executed throughout SATO organisations, from sales department and even right up to production department.
For more information, please contact Chan Cheng Yan (Ms), Senior Marketing Executive (BSS), at webmaster@satosingapore.com
About SATO
SATO is a pioneer in the AIDC industry and is the inventor of the world's first electronic thermal transfer barcode printer. It also revolutionised the barcoding industry by introducing the DCS and Labelling concept - a total barcode and labelling solutions approach providing high quality barcode printers, scanners/hand held terminals, label design software and consumables.
SATO is a public listed company in Japan and has worldwide offices in the United States, Belgium, Germany, Poland, United Kingdom, Singapore, Malaysia, Thailand and China. SATO is also dedicated to the development of high quality, easy-to-use products and places high emphasis on customer service.
