SATO strengthens label, printer & hand labeller production in Europe and ASEAN

Singapore - July 5, 2004

SATO International Pte. Ltd. (SI), a holding company for SATO Corporation’s overseas sales offices, today announced its plans to expand its Labels and Seals, Printer and Hand Labellers production business.

In addition to manufacturing barcode printers, SATO also designs and supplies labels, seals and tickets from its label production factories. Part of SATO’s expansion plans for 2004 include establishing a new printing factory in East Europe and ASEAN, and upgrading the printing equipments in its Thailand factory. SATO also has printing factories in Singapore, UK and USA.

"SATO has identified consumables production as the key to further propel its overseas sales where demand for such consumables production has been increasing. Thus, we are going to establish a new factory in East Europe (Poland) and ASEAN (Malaysia) where the market has shown potential growth," commented Mr. T. Waki, Managing Director, SATO International.

"The new factories in Wroclaw (Poland) and Kuala-Lumpur (Malaysia) will begin their production runs from this October and December respectively. And, to meet the growing demand for barcode printers and hand labellers, SATO also has plans for a second overseas plant in Hanoi (Vietnam) to be built in 2005," added Mr. Waki.

Being The Expert of the Experts in "Data Collection System (DCS) & Labelling Worldwide", consumables and supplies play an important part in SATO’s business module. SATO also has numerous label design accolades to its name, with the most recent being the Supreme Award which was awarded at the 15th World Label Contest held in Brussels, Belgium in September 2003.


About SATO

SATO is a pioneer in the AIDC industry and is the inventor of the world's first electronic thermal transfer barcode printer. It also revolutionised the barcoding industry by introducing the DCS and Labelling concept - a total barcode and labelling solutions approach providing high quality barcode printers, scanners/hand held terminals, label design software and consumables.

SATO is a public listed company in Japan and has worldwide offices in the United States, Belgium, Germany, Poland, United Kingdom, Singapore, Malaysia, Thailand and China. SATO is also dedicated to the development of high quality, easy-to-use products and places high emphasis on customer service.




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