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SINGAPORE - June 1, 2004
Barcode SATO International Pte Ltd. (BSI), a holding company for SATO Corporation's overseas sales offices, will from today be known as SATO International Pte. Ltd, while its division Bar Code SATO Electronics (S) Pte Ltd (BSS), will be now known as SATO Asia Pacific Pte. Ltd. The name change is a reflection of SATO's expanding range of products and AIDC solutions, as it now offers RFID technology within its portfolio of human readable codes, barcodes and 2D codes.
To complement the rebranding exercise, a new SATO RFID icon will add to its current two icons to help communicate the addition of RFID solutions to the SATO range of products.
RFID is a state-of-the-art technology that is fast becoming the focal point for applications such as logistics, material management particularly supply-chain-management (SCM), industrial automation and services. SATO, a leader in barcode printing since introducing the first thermal transfer barcode printer in 1981, has been supplying high frequency RFID solutions for some years.
SATO aims to maintain its lead in the AIDC industry through research and development in the RFID arena, to better serve the changing needs of its customers.
"The RFID solutions offered by SATO can be used to complement existing barcode systems by taking it one step further in supply-chain logistics. By offering RFID developments, which is now rapidly evolving as THE tool for tracking, SATO is able to give our customers more value, more choices and ultimately a more complete AIDC solutions programme. The name change manifests SATO's position as a full-range AIDC solutions provider, and our continued commitment to DCS and Labelling, with the incorporation of RFID technology," explained Mr T.Waki, Managing Director of SATO International.
SATO International is supported by a new Research & Development (R&D) section specialising in customisation for AIDC and RFID solutions. The R&D team for customers outside of Japan was set up in March this year, and further strengthens SATO International's ability to deliver solutions customized to specific client requirements.
SATO has introduced ePC Class 1-compliant printing solutions, which are currently running in the Wal-Mart testing and development lab located in Bentonville, Arkansas. Furthermore, SATO has continued to be innovative and a leader by more recently releasing the first ePC-compliant solution for the European market to meet European retailer, Metro's, demands.
SATO has also developed a series of RFID Solutions for Access Control, Healthcare, Document Tracking and Management and Garment Labelling.
About SATO
SATO is a pioneer in the AIDC industry and is the inventor of the world's first electronic thermal transfer barcode printer. It also revolutionised the barcoding industry by introducing the DCS and Labelling concept - a total barcode and labelling solutions approach providing high quality barcode printers, scanners/hand held terminals, label design software and consumables.
SATO is a public listed company in Japan and has worldwide offices in the United States, Belgium, Germany, Poland, United Kingdom, Singapore, Malaysia, Thailand and China. SATO is also dedicated to the development of high quality, easy-to-use products and places high emphasis on customer service.
